No matter whether the digital marketing surfaces with what’s hot, innovative marketing trend and strategies, but still email Marketing continues to be the most suitable and targeted approach towards the goal for success.

Countless of email marketing solution services are available and depending on specific requirements they have their own benefits and drawbacks out there. But the thing common among the all is that, they all are incredibly powerful paid platforms, which come with customizable email templates, marketing automation tools, advanced list building aspects, along with many more features for the success of your online business.

E-mail marketing can however be termed as a commercial message of marketing strategy to a group of people to get the most out of your email program. Thus, each email that you send to your potential or existing customer could be considered as email marketing.

When we talk about E-mail marketing we usually think about using email to send ads or information regarding request business etc. It is a technique that is meant to build loyalty, trust, or brand awareness in the marketing channels. Hence it can be called as a cost effective tool in the hands of the digital marketers.

While selecting an Email marketing solution for your online business it is significant to consider some important facts in mind.

The Email marketing Service should be easy and Simple enough to use, having less technical requirement. It should be cost effective. The reliable and scalable infrastructure of the Email marketing solution cannot be compromised.

Along with creating high deliverability and real-time access, the system should have the arrangement to get notifications for bounces and deliveries. It should be featured with the qualities like sending marketing messages, transactional email, and any other type of high-quality content and the most significant thing is that you should only pay for what you use.

If for the digital marketing family social media is considered as the unpredictable uncle, then of course email is a reliable, old grandparent to it. For all the practical reasons the technique of Email Marketing can be addressed to a wide scope of vital business needs and has been proven as an effective solution.

Advent of any innovation in the techno-field will not replace the need of email marketing for your small business. See how the digital marketing strategy saves you in the digital environment of eCommerce business.

1. E-mail marketing works – As per a study conducted by Americans in 2014, marketing response for message via email is 3 times more than of Face book and 4 times more than other form of text communication.

2. E-mail marketing is cost-effective – email marketing pays a pretty good dividend for your investment. A survey by the Direct Marketing Association shows that email marketing can bring in $40.56 for each $1 spent.

3. E-mail marketing reinforces relationships, loyalty, & trust – No business can survive for long without trust, loyalty, & reliability. An effective one-on-one relationship can be possible with current and potential customers using Email marketing.

4. E-mail marketing increases brand awareness – The email you send helps in building brand awareness through well-written, engaging e-newsletters. It keeps you at top-of-mind with customers and prospects and while next time they need to buy the product, they purchase it more specifically from you than from anyone else.

5. E-mail marketing is easy – there is no rocket science involved in email marketing services. Email marketing offers you beautiful, easy to use templates to fill in with your own information and content. The templates are made with custom-designed just for your business and a few clicks of the mouse, will get you through the process.

Hence e-mail marketing is a smart and easy way to reach your present and future customers right in their inbox.